Tesla's Profits Soar Despite Implementing Price Reductions

Tesla's Profits Soar Despite Implementing Price Reductions

esla's Profits Soar Despite Implementing Price Reductions

Tesla's reported profits have exceeded expectations by a significant margin, despite implementing several price cuts that reduced the revenue per vehicle sold. The company's adjusted earnings reached $3.1 billion, equivalent to 91 cents per share, showing a 20% increase compared to the same quarter last year. Financial analysts surveyed by Refinitiv had forecasted earnings of 82 cents per share, making Tesla's performance even more impressive.

Although Tesla's profit margin of 18.2% surpassed expectations, it was still lower than the previous year due to the series of price cuts initiated earlier. Last year's margin stood at 25%, and even in the first quarter, it was 19.3%. However, the ongoing price cuts were expected to bring the profit margin down to under 17% in the most recent quarter.


The automotive revenue saw a 47% increase, excluding revenue from regulatory credits, but this growth was less substantial than the 83% rise in the number of vehicles sold. This suggests that Tesla's lower prices are driving greater demand for its cars, despite facing increased competition in the electric vehicle market from established automakers and economic uncertainties.

In a statement, the company attributed its healthy operating margin to continuous cost reduction efforts, increased production at its factories in Germany and Texas, which opened the previous year, and strong performance in other business segments, including energy and services.


Tesla's CEO, Elon Musk, mentioned during a call that the company is open to licensing its technology to others, without providing further details. Musk also defended Tesla's Full Self-Driving (FSD) capabilities, claiming that cars in FSD mode are safer than human-driven automobiles. However, there have been incidents involving Tesla vehicles in FSD mode, prompting the company to recall all 363,000 US vehicles with FSD software earlier.

Despite some setbacks and admitting past misjudgments on FSD capabilities, Musk remains optimistic that FSD will soon surpass human driving abilities in terms of safety.


Following the report, Tesla's shares experienced a slight decline of about 2% in after-hours trading, after closing down 1% on the day before. However, the overall performance of Tesla's shares this year has been remarkable, with a 136% increase, marking a significant turnaround from last year's 65% drop in value.

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